Sponsorship & Advertising Opportunities

Are you interested in becoming a sponsor or advertising with OBRA or an event? We are a team of dedicated professionals, ready to answer your questions.

Who we are and who to contact

The Oregon Bicycle Racing Association (OBRA) is the official sanctioning body of bicycle racing in Oregon, Southwest Washington and parts of Northern California. We work with race promoters to put on world class events within the region. We sanction road, track, mountain bike, enduro, cyclocross and gran fondo events. OBRA provides the community and framework for successful events. We provide insurance, race equipment, competitions, calendars, training, judging, timing services, marketing, membership services and many other services to make bicycle racing safe, enjoyable and accessible. OBRA sanctions over 390 events and clinics throughout the year.

Quick notables:

  • OBRA is home to the largest cyclocross series in the United States.
  • OBRA is one of the largest regional bike racing organizations in the United States.
  • OBRA is known for putting on high quality events that attract racers from across the world. We have hosted competitors from Canda, the United Kingdom and Japan.
  • Sanctioned bicycle race participants spend an average of $144 per day trip and $794 per overnight trip.*
  • Sanctioned bicycle racing has a yearly economic impact of $38.4 million per year in Oregon.*

*The Economic Significance of Bicycle-Related Travel in Oregon: 2012, Dean Runyan Associates (opens in a new window)

Who to contact

If you are interested in sponsoring or advertising with OBRA, contact marketing@obra.org. If you are interested in working with an event, contact the specific event promoter. If you are unsure of which event promoter to contact, please contact us at marketing@obra.org.

Download our marketing information packet.

OBRA: The Power Behind Oregon Bike Racing

5,000 racers racing over 50,000 times per year.

Membership

OBRA memberships are valid from January 1st of each year to December 31st. Membership averages between 4,600 and 5,000 members.

Member Demographics

Gender
19.4% female
80.6% male

Age
9.6% 10-18 years old
11.9% 19-29 years old
28.3% 30-39 years old
34.7% 40-49 years old
12.3% 50-59 years old
3% 60+ years old

Education
44% have college degrees
35% have advanced graduate degrees

Annual Income
38% earn between $60,000-$120,000
22% earn between $120,000-$180,000
14% earn $180,000 or more

Web Properties

Website

www.obra.org

84,000 visits monthly

1 million sessions per year

5.2 page views average

222,597 unique users

701,225 visits from Oregon in 2013

142,794 visits from Washington in 2013

38,249 visits from California in 2013

website also optimized for mobile devices

source:  Google Analytics

Social Media

www.facebook.com/ORBicycleRacing

2,349 likes

8,601 reached

www.twitter.com/ORBicycleRacing

1,515 followers

www.instagram.com/oregonbikeracing

533 followers

OBRA Chat Mailing List

3,361 subscribers

Publications

Monthly e-Newsletter

8,799 subscribers

Sample e-Newsletter

http://tinyurl.com/kmwglpz

Annual Printed Magazine

9,600 mailed

1,400 sent to bike shops

Total distribution: 11,000

Joel Fletcher

Joel Fletcher

Marketing Coordinator

Would you like more information or get in contact with a real person? Send an e-mail to our super marketing guru- Joel Fletcher at marketing@obra.org.

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